Athwifa Saleem is an ambitious editorial writer and versatile communication professional with a knack for creating compelling content. She has written for leading luxury and lifestyle publications and has extensive experience in media relations, crisis communication, and social media management across diverse industries, including luxury, lifestyle, F&B, finance, and broadcast.

Passionate about sharing insights on current affairs and trending topics, she covers F&B, wellness, and travel in her editorial pieces. Recognized as one of the PR Faces To Watch in the industry by Campaign Middle East, Athwifa continues to make an impact with her strategic communication expertise and creative storytelling.